Prohibited health claims

2 weeks ago | 1 min

The following health claims cannot be made:

  • claims that suggest that health could be affected by not consuming the food
  • claims that refer to the rate or amount of weight loss, including:
  • statements (for example, ‘Lose two stone in two weeks’)
  • ‘before and after’ pictures
  • testimonials used in commercial communications (see below)
  • claims that refer to recommendations of individual doctors or health professionals and other associations

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