What to look out for

1 year ago | 1 min

The claim (presence, reduced, etc) being made about the energy, nutrient (protein, carbohydrate, fat, fibre, sodium, vitamins and minerals) or other substance must have been shown to have a beneficial nutritional or psychological effect.

The substance for which the claim is being made is present in a significant amount or, if no significant amount has been set, present in a large enough quantity for the person eating the food to get the benefit being claimed.

The substance for which the claim is being made must be present in the food in a format that can be used by the body.

The amount of food that can reasonably be expected to be consumed provides a significant amount or, if no significant amount has been set, enough for the person eating the food to get the benefit being claimed. The claim can only be made if the average consumer can be expected to understand it.

The claim must refer to the product once it is ready to eat in accordance with the manufacturer’s instructions. For example, you could not make a fat-free claim on a powdered drink if the instructions specify that it should be made with full fat or semi-skimmed milk.

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