Sterling Crew

Sterling is an experienced food sector director with a portfolio of Chair and Board roles, including President of the Institute of Food Science and Technology (IFST) and Board Trustee for the Chartered Institute of Environmental Health (CIEH). Sterling has a deep-rooted passion for food safety. His extensive experience in the food industry has made him a staunch advocate for Safe to Trade, which he believes can significantly enhance food safety standards.

Sterling’s commitment to Safe to Trade is driven by his dedication to protecting public health and his belief in the importance of standardised audit processes. He sees the scheme as a crucial step towards reducing inconsistencies in food safety inspections and ensuring that consumers can make informed decisions about where to eat. Sterling’s focus is on using Safe to Trade to create a safer food environment and build consumer trust in the food industry.

Three key benefits of the Safe to Trade scheme that Sterling ardently supports are:

• Protecting consumers and driving improved public health.
• The ability for FBOs to demonstrate legal compliance, reduce insurance costs, and build a strong due diligence defence.
• The scheme’s potential to influence national government policy, improve food safety standards, and reduce the incidence of foodborne diseases globally.

Sterling envisions Safe to Trade as a transformative initiative that will set new standards for food safety and positively impact public health and consumer confidence.