Privacy policy

Your privacy is extremely important to us. This policy explains what personal information we have, how we use it and how you can check and update any of your personal information.

For the purposes of this Privacy Policy, “we” means Safe to Trade, and “site” refers to website services.

1. The type of personal information we collect

The personal data we get about you may include any of the following (depending on the nature of our relationship):

  • Personal and business contact details – such as your name, physical address, email address, telephone/mobile phone (personal and/or business), company you work for, company address, your job title/position
  • Customer details and purchase history – such as username, password (if you register to use any of our products and services you may be asked to create a profile), customer ID, details of products or services purchased, and order, shipping and billing details
  • Marketing preferences – such as whether you have unsubscribed from marketing communications from us and what type of information you are interested in receiving
  • interactions with our online services and website(s) such as how many times you visit our site or use our services, which pages you go to, traffic data, location data and the originating domain name of your internet service provider (obtained through the use of cookies on this site – see further Section 10 for how we used cookies)
  • data from social media sources – if you provide information about yourself on third party websites or social media sites, we may use that information to get to know you better and for our marketing purposes
  • data from third parties – if you have a relationship with third parties with whom we do business, or you have participated in an audit carried out by a Certification Body, or you work for one of our suppliers of products and services, then we will obtain from those parties limited personal information about you, such as name, contact details, your location and the organisation for whom you work (if relevant).

When you fill in one of our forms, we will indicate where the provision of specific personal data is mandatory in order for you to receive the product or service you are requesting. If you do not provide this mandatory information (e.g. your name and address when purchasing a product, or your email address when signing up for our newsletter) we will not be able to complete your request.

2. How we get the personal information and why we have it

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • visit, register to use, or interact with our website
  • purchase any of our products or sign up to receive our services or attend our events
  • supply goods and services to us
  • otherwise interact with us in any way (e.g. by giving us your business card in a meeting or downloading a whitepaper from our website).

We may also get personal data about you indirectly from third parties, for example from:

  • social media sites (such as LinkedIn)
  • third party organised events and conferences, or
  • Certification Bodies (e.g. in connection with auditing).

3. Purposes for which we use your personal data

We may use and disclosure your personal data (which we obtain as described above) for any of the following purposes:

  • providing products and services to you – including processing your personal data for the purpose of account administration and management, order fulfillment, delivery, managing customer relations, billing and payment administration, fraud detection and prevention, providing customer support services, notifying you of developments in procedures or products which we believe will assist you in the use of the product or service you have purchased, and handling complaints, investigations and enquiries
  • direct marketing, including profiling and analytics – including processing your personal data to send you direct marketing communications, profiling and analysing customer interests, behaviour and preferences (to help us better understand our customers, improve our products and services and provide more tailored marketing communications and enhance customer satisfaction), marketing research
  • conducting our business, administration and management – including administering and managing our business activities, contracts and relationships with customers, suppliers and partners; maintaining our website(s); providing services to customers; managing and responding to data subject requests; and giving effect to customer marketing preferences
  • online tracking and analysis – including using cookies and similar technologies to track visitors to our sites and measure and analyse their use of our sites – see further Section 10

4. Disclosures of your personal data

We will keep your personal data for as long as necessary in connection with the purpose for which we have obtained it (see Section 3) and in line with our internal retention policy.

5. How long we keep your personal data

We will keep your personal data for as long as necessary in connection with the purpose for which we have obtained it (see Section 3) and in line with our internal retention policy.

6. Legal basis of processing

As the controller of your personal data, Safe to Trade is responsible for complying with the UK General Data Protection Regulation (UK GDPR). When we collect, use and otherwise process your personal data (for the purposes described in Section 3) we do so based on the following legal grounds:

  • where you purchase products or services from us, we process your personal data on the legal basis that it is necessary for the performance of the contract for the sale of those products and services, including taking payment, delivery and related after sales activities
  • We may use your personal information to send you promotional information about our products, services and special offers. We will only send marketing communications to individuals who have provided their consent to receive such communications. By providing your consent, you agree to receive marketing communications from us via email, SMS, phone calls and postal mail. If you no longer wish to receive marketing communications from us, you have the right to opt out at any time. You can opt out by clicking the "unsubscribe" link included in our marketing emails, or by contacting customer support. Please note that even if you opt our of receiving marketing communications, you may still receive transactional or service-related communications from us.
  • where we process your personal data for administration and management, we do so on the legal basis that it is in our legitimate interests to do so provided that our interests do not override your interests that require protection of your personal data
  • where we process your personal data in connection with the use of cookies and similar technologies, we will do so on the legal basis that we have obtained your consent (this is requested when you first land on our website).

7. Your privacy right

Under UK General Data Protection Regulation (UK GDPR), you have the right to:

  • access your personal data – you have the right to receive a copy of the personal data we hold about you. We may require the request to be in writing, accompanied by proof of identity (to ensure we only provide the data to the right person)
  • withdraw your consent to direct marketing – you can exercise your right to withdraw consent to marketing at any time by contacting us and telling us you no longer want to receive marketing from us
  • rectification– if you think any of the personal data, we hold about you is inaccurate, you can ask us to correct it. Simply contact us and include your name, address and/or email address (this will help us ensure we accept amendments only from the correct person – we may ask for proof of identity in some cases)
  • restriction– in limited circumstances you may be able to require us to restrict our processing of your personal data. For example, if you consider the data, we hold is inaccurate and we disagree with you, the processing of that data may be restricted until the accuracy has been verified
  • erasure– you may ask us to delete your data if you think that we no longer have a lawful basis for holding onto it, or if you just want to withdraw your consent to our use. Please contact us and tell us what data you want us to delete and why
  • portability– in limited circumstances you may be entitled to have the personal data you have provided to us sent electronically to you so that you can provide it to another organisation
  • complain to the Information Commissioner’s Office you have the right to lodge a complaint with the Information Commissioner’s Officer if you think our processing of your personal data infringes applicable law. You can find information on how to do this at

To exercise any of your rights, please contact us using the details set out in Section 14.

8. Security

We take the security of personal data very seriously. We employ security technology, such as including firewalls and encryption to safeguard personal data and have procedures in place to ensure that our systems and databases are protected against unauthorised disclosure, use, loss and damage.

Personal data on our systems is only accessible by appropriately trained staff and approved third-party service providers who need to access your personal data as part of their job. All access is tracked through individual login credentials and audit trails.

We only use third party service providers where we are satisfied that the security they provide for your personal data is at least as protective as the security we use ourselves.

9. Transfers of your data out of the EU

We may sometimes make transfers of personal data to countries outside the United Kingdom, for example, to third parties identified in Section 4. If we transfer personal data out of the European Union, we will ensure that such data is protected in accordance with this Privacy Notice, UK adequacy regulations or appropriate safeguards.

10. Cookies

We use cookies when you visit our website(s). For more information, please see our Cookie Policy. If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of this website. For further information about cookies, including how to disable them, please go to

11. Links to other websites

Please note, this website may contain links to other websites that are not controlled by us. These links are provided for your convenience. We are only responsible for our privacy practices and our security. We recommend you check the privacy policies for any other websites that you visit.

12. Changes to this Privacy Notice

Privacy laws and practice are constantly developing, and we aim to meet industry standards. Our policies and procedures are, therefore, under regular review. We may, from time to time, update our security and privacy policies. We will ensure our website has our most up to date Privacy Notice and suggest you check this page periodically to review our latest version.

13. Contact us

For any queries about this Privacy Notice or to exercise any of your privacy rights, please contact Safe to Trade at or by post to 45/47 1st Floor, Newton Street, Manchester, United Kingdom, M1 1FT.

14. Managing your marketing preferences

When we process your personal data for marketing purposes, as described in Section 3 and Section 6, we may contact you by email, SMS and/or post, as well as by telephone (if you have provided us with your number). You can unsubscribe from marketing communications at any time by:

  • contacting us using the details in Section 13
  • clicking on the unsubscribe link in any marketing message you receive from us

Please note it can take up to 30 days for your unsubscribe request to be implemented and for future communications to cease, in that time you may receive messages that have already been scheduled for sending.