Commercial communications

8 months ago | 1 min

Food information is much broader than food labelsĀ and includes everything that is said about a product in a commercial context (for the purposes of selling or promoting the sale of the product). Examples include:

  • websites
  • social media posts made by the business
  • social media posts made by others and re-published or linked to in some way by the business
  • printed adverts (magazines, posters, etc)
  • radio and television adverts
  • paid ‘advertorials’ (where someone is employed to write a review and in doing so makes claims about the product).
  • ‘paid’ includes consideration by other means (free product etc)

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