Comparative nutrition claims

2 weeks ago | 1 min

Comparative nutrition claims are those that compare a property of one product to the same property of another product – for example, ‘Contains half the sugar of similar products’.

Comparative claims are subject to the following rules:

  • the product can only be compared to products in the same category of foods (for example, you couldn’t compare the amount of calcium in a pint of milk to that in a chocolate bar)
  • the comparison must be against a range of foods rather than a single competing product
  • manufacturers can make comparisons to their own product (for example, ‘30% less salt than our standard beans’) but they must also consider the composition of similar products to ensure the comparison is fair
  • the difference in the amounts of the substance must be stated
  • all comparisons must be based on the same amount of food

Sign up to our blog