These are claims that say nothing specific but state, suggest or imply in general terms that consuming the product will provide health benefits.
Examples include:
- healthy
- good for you
- nutritious
- sense of wellbeing
- superfood
- invigorating
- antioxidant
General non-specific (GNS) health claims are permitted; however, if a GNS is used it must also include a specific health claim on the product (which will trigger the labelling requirements for specific health claims below).
The specific health claim used must be appropriate to the product; therefore the specific claim would need to relate to a substance that is in the product and present in a sufficient quantity to provide the beneficial effect (as per the general rules above).
An example of a general non-specific health claim supported by a specific authorised claim might be:
- ‘X Energy – soar like an eagle’
- ‘X Energy contains vitamins B6 and B12. B-group vitamins are essential micronutrients that are required for maintaining normal body functions.’
