General non-specific health claims

8 months ago | 1 min

These are claims that say nothing specific but state, suggest or imply in general terms that consuming the product will provide health benefits.

Examples include:

  • healthy
  • good for you
  • nutritious
  • sense of wellbeing
  • superfood
  • invigorating
  • antioxidant

General non-specific (GNS) health claims are permitted; however, if a GNS is used it must also include a specific health claim on the product (which will trigger the labelling requirements for specific health claims below).

The specific health claim used must be appropriate to the product; therefore the specific claim would need to relate to a substance that is in the product and present in a sufficient quantity to provide the beneficial effect (as per the general rules above).

An example of a general non-specific health claim supported by a specific authorised claim might be:

  • ‘X Energy – soar like an eagle’
  • ‘X Energy contains vitamins B6 and B12. B-group vitamins are essential micronutrients that are required for maintaining normal body functions.’

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