General prohibitions for health and nutrition claims

Nutrition and health claims cannot be made if they:

• are false, ambiguous or misleading
• cause consumers to doubt the safety or the nutritional adequacy of other foods
• encourage people to eat excessive amounts of food or suggest that it is okay to do so
• state, suggest or imply that a balanced diet cannot provide sufficient nutrition
• refer to any change in bodily functions that could cause or exploit fear in consumers