Use of the term ‘original’

2 weeks ago | 1 min

Unlike “traditional” the term “original” does not imply, necessarily, that a product has remained unchanged for a substantial period of time. It may be applied to newer products on the market. It is used to indicate that a product was the first of its type to be placed on the market, where the original form or flavour has remained essentially unchanged through the passage of time (although this need not be a long period) and hence to differentiate it from new additions to a range. The term is commonly used to convey “plain” or “unflavoured” where other variants are offered (e.g. “original flavour crisps”) or to indicate the first variant in a series of products.

Sign up to our blog