Use of the term ‘traditional’

6 months ago | 1 min

The term “traditional” is widely used to describe a product or method of preparation when newer alternatives are available on the market. It implies more than “original” or “plain”. The term “traditional” should demonstrably be used to describe a recipe, fundamental formulation or processing method for a product that has existed for a significant period. The ingredients and process used should have been available, substantially unchanged, for that same period. It is within consumer expectations for the product to have been made in a factory.

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